Your messaging should change as you move through the funnel, but are you mindful of when and how it should change?
This week on INSIDE Inside Sales, Darryl is joined by sales training and communications expert Jeff Molander. Darryl and Jeff dive right into how you should be communicating with your clients and go over the high-level risks associated with poor communication, such as inadvertently making yourself a commodity instead of a powerful growth engine. They also share valuable tips on how and when to switch from sounding like a marketer to becoming a trusted advisor. Learn how you can use tactful communication to achieve greater impact on this episode of INSIDE Inside Sales!
About Darryl's Guest:
There are a lot of social media experts speaking on engaging customers with Facebook, YouTube and blogs but only one showing how to make them produce leads and sales: Jeff Molander. He is demystifying social media—showing businesses large and small how to break old paradigms that limit their success. Jeff revs up crowds by proving how the hyped-up social media revolution is distracting us from the real opportunity—to evolve beyond the platitudes of social media gurus. Insightful, practical and passionate, Jeff is a sought-after corporate trainer to global corporations and an accomplished entrepreneur having co-founded the agency that is now the Google Affiliate Network. He is adjunct digital marketing faculty at Loyola University’s school of business and his new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer a clear, practical way to create leads, sales on social platforms. Jeff's passion is palpable as he combines exciting social media success stories with 3 principles that bring audiences closer to making the sale. Audiences walk away from his engaging presentations with clarity on how to create more leads and sales using a practical, hype-free approach to social media technologies. Along the way, Jeff humorously throws rocks at his audiences' enemies (self-anointed social media “gurus”), confirms gnawing suspicions and encourages their dreams. Most importantly, he provides clear, “next steps” that are already creating results for others—including his own publishing and speaking business!